Glossary of terms

Content management system (CMS)

A content management system is a very important part of a modern website. Users often refer to CMS systems as a “website engine”. In fact, a CMS is a program that provides shared access to the functions of publishing and editing information, as well as searching for it.

CMS makes the process of adding text, images, and videos to a website as simple as possible. Publishing in a CMS does not require the intervention of a webmaster and does not require in-depth knowledge of HTML, PHP, JavaScript, or CSS. In addition to content management, a content management system also solves a number of important tasks: it ensures data confidentiality, helps with administration, generates data views in a convenient way, performs SEO optimization, etc.

A CMS works by separating the content management from the presentation layer, allowing users within the organization to focus on the creation of the content without worrying about the underlying code. It’s made up of two core parts: a content management application (CMA) and a content delivery application (CDA).

The core components of a CMS include A database to store content, A user-friendly interface for content creation and editing, and A template system for controlling the website’s design and layout.

There are three main ways that businesses use CMS: To create, edit, manage, and deliver content to their digital channels such as websites and mobile apps, but also in-store displays or on-board flight entertainment systems to name but a few.

To help staff work more effectively and share knowledge across teams, divisions, or indeed the entire organization, by being able to create, edit, collaborate, and share content through an intranet or knowledge hub. To work more efficiently with partners or other external stakeholders by making content easily accessible to all parties through an extranet or portal. Although largely unheralded, CMSs play a fundamental role in business today – neither the digital economy nor ‘Working From Home’ would be able to function anywhere near as effectively without them. They help businesses streamline and automate the processes involved in producing and distributing content – enabling staff to work far more efficiently and customers to enjoy better online experiences.

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